The guidelines were:
"Designer is to keep in mind that the promotional printed media should appeal to
creatives accross the spectrum of the industry (i.e. design students and professionals).
The design should be contemporary and clean - the brand ethos centres around
creative minimalist design so this should be reflected in both the branding and
associated promotional media."
Firstly me and my teammate discussed what each of us were best at. It was decided that it would be my role to create and draw up the design and then hand it over to my teammate so that he could digitalise it on Photoshop.
Below are some of the sketches that I came up with.
Whilst my teammate was digitalising the design we both liked best I made my own.
I have tried to best represent what the magazine is about by using different elements to create the logo.
Our Final Design
Throughout the two and half hours we paid important attention to the brief to make sure we were hitting the guidelines. We tried to concentrate on being minimal whilst putting in the necessary information.
The composition personally drew my eye directly to the logo, across to reading "new magazine" and "out now" and finishing by going clockwise around the edges. This composition draws attention to the logo hopefully embedding it in the reader's mind.




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