Photomontage

The goal of this task was to experiment with Photoshop to create a complete pictures made up of other images. I decided quite early on that I wanted to make a poster to advertise something. Thinking of what resources I had closely available to me I decided to create an ad for Lea & Perrins: Worcestershire Sauce.


First of all I conducted some research to find out more about the product. I found out it was first sold in 1838 in Worcester by John Wheeley Lea and Henry Perrins. It used mainly to flavour meat or fish dishes. When I spoke to people about the brand a lot of the younger people I spoke to admitted to never trying it before. When asked why a lot of them commented it looked old fashioned (below is a picture of the bottle.)

I looked at a number of different adverts, artists and styles and was inspired by many of the silkscreen styles I saw.
This iconic silkscreen by Andy Warhol still looks fashionable and unusual today. As does Wang Guangyi's with its bright, eye catching stripes.

Final Design

As you can see my inspiration for this piece is obvious. I have used the techniques of Andy Warhol and Wang Guangyi to create a funky and modern image. The composition has been manipulated by the stripes that draw in the reader's eye to center on the product.
I have used the most relevant and iconic building of Worcester - the Worcester cathedral which represents the product's history. I have then added young, dancing silhouettes to add energy and appeal to a younger audience.
The fonts I have used are also to highlight the product's image. The top font is old and sensible looking, similar to the style printed on the bottle. Whereas the bottom text's font is its polar opposite. Its heavy, modern and exciting.
The reason I picked a contrast in fonts was to keep the market the product already appeals to but to also draw in more attention from young people.